Data is no longer only contained within an enterprise’s border, it is in the cloud, on portable end-user devices where users work from home, and is often shared with partners or online services who might have it anywhere in the world. In addition to sensitive data an enterprise holds related to finances, intellectual property, and customer data, there also might be numerous international regulations for protection of personal data. Data privacy has become increasingly important, and enterprises are learning that privacy is about the appropriate use and management of data, not just encryption. Data must be appropriately managed through its entire lifecycle. These privacy rules can be complicated for multi-national enterprises, of any size, however there are fundamentals that can apply to all.